🧐🧐 How did predictive analytics help you with Marketing analytics or campaign optimization? 🧐🧐

For me, predictive analytics helped me to gain a competitive edge over campaign optimization and campaign scale. Also, it helped me to make a decision based on data and avoid any guesswork.

One good example is that while we were working on a campaign historically one remarketing had the best RoASs. Without taking immediate actions, we ran 13 weeks of data through a time series algorithm and surprisingly it predicted that this segment going to have negative results in the coming months. Other usages of predictive analytics

✌️Predict ad set/adgroup performance for future before you pause it or expand it

✌️Predict remarketing audience performance before launching a campaign

✌️Predict your existing customers and identify them who’s going to buy — without targetting entire database

✌️Predict product more likely to sell next month

✌️Predict products for upsell/cross-sell. Above mentioned are the day to day predictive analytics I’m using with my team and algorithms are developed internally. Any other usage of predictive analytics in the marketing analytics space ??